John Spear, VP Marketing, The Urgent Company We believe that greater transparency around GHG emission metrics is an important step to promote climate literacy. Perfect Day uses precision fermentation to create its real dairy, animal-free, cruelty-free whey protein.
BRAVE ROBOT CODE
In addition to featuring the greenhouse gas emissions of each animal-free pint, the brand says that its containers will display a QR code to allow customers to “dive deeper” into its sustainability practices.
We will continue to quantify our environmental impact in the months ahead, giving our customers a deeper understanding of how they benefit the planet when they choose Brave Robot over a traditional dairy pint of ice cream.”īrave Robot says that its lower carbon footprint is also attributable to the more eco-friendly packaging it uses, with all its containers made from FSC-certified paper, sugarcane-based liner and petroleum-free seals that make it 100% recyclable. “In order to improve anything, you have to measure it first. Kollesoff created the sustainable food venture with Perfect Day’s co-founders Ryan Pandya and Perumal Gandhi last year.
“Reducing the impact of manufacturing the foods we love is at the core of what we do,” commented Paul Kollesoff, founder and general manager at The Urgent Company. Paul Kollesoff, Founder & General Manager, The Urgent Company We will continue to quantify our environmental impact in the months ahead, giving our customers a deeper understanding of how they benefit the planet when they choose Brave Robot. Brave Robot’s ice cream is made with Perfect Day’s animal-free whey. Perfect Day first announced these results in April, in conjunction with the establishment of its new Sustainability Council, of which Leonardo DiCaprio and a number of climate experts and scientists are members of. Describing the move as a response to rising consumer demand for sustainable offerings, the brand’s ice creams will now showcase the results of its independent life-cycle assessment.Īccording to the assessment, the absolute carbon footprint of Brave Robot’s cruelty-free and lactose-free ice cream pint is 0.76 kgCO2e, which is approximately 34% lower compared to traditional dairy ice creams.īrave Robot is made using animal-free whey proteins developed by Californian food tech Perfect Day, whose precision fermentation technology enables an emissions reduction by at least 85% and up to 97% compared to conventionally farmed dairy. grocery stores to publish its carbon footprint on packaging”. retail to publish its footprint, which according to a life-cycle assessment is 34% lower compared to its traditional dairy counterparts.īrave Robot, the animal-free ice cream brand launched by The Urgent Company, announced it will be “first dairy ice cream in U.S. The company claims the move will make it the first dairy ice cream product in U.S. Brave Robot, the animal-free ice cream brand made with Perfect Day’s precision fermentation real dairy proteins, will begin displaying its carbon footprint on its packaging.
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